What if you could talk to every customer without ever booking a call?

Panels is an AI-powered market research platform that lets teams simulate human decision-making and test ideas in real time without waiting weeks for surveys, interviews, or A/B tests. Instead of asking people after the fact, Panels lets you see how they think, debate, and decide — all before you go to market with a new idea.

At its core, Panels creates realistic AI digital twins that act as virtual agents built to reflect the beliefs, emotions, and behaviors of your actual audience. Whether it’s Gen Z sneakerheads, skeptical CFOs, or eco-conscious parents, Panels doesn’t just simulate their individual responses. It simulates group dynamics: agents challenge each other, change their minds, and build consensus like humans do in the real world.

Just ask a question like “Would this pricing strategy work?” or “How does this messaging land?” and Panels generates a custom focus group tailored to your target audience. You don’t just get a percentage breakdown. You get the why: the emotional reactions, shifting opinions, influential arguments, and social dynamics that drive real-world decision-making.

What makes Panels different?

We ingest live data from social trends to economic signals so your AI personas are constantly updated with how people are thinking today, not last quarter. The result: sharper insights, faster pivots, and smarter decisions.

Panels is built for product leaders, marketers, researchers, and strategists who need to know not just what people think, but how they get there. When speed, nuance, and clarity matter, Panels gives you the edge.

Simulate decisions. Decode sentiment. Shape strategy.

All before launch.